What we're trying to do & why
We're building Dessn to democratize product building.
The handoff between design and dev is a serious pain, and the only reason it exists is because designers don’t code, resulting in:
You know who does code? LLMs. They’re actually quite good at it. While other products are using this superpower to 10x devs, we want to use it to 10x designers. In doing so, we help devs focus on the engineering problems that they enjoy more anyway.
This results in the two most important outcomes for a product team: higher velocity & higher quality.
More people within your existing talent pool can now ship, with practically zero learning curve = speed.
Designers (specifically) shipping = UX quality.
When you design directly in production, within the constraints of code, designing and coding collapse – they become “building”. And the roles collapse; instead of PM / designer / dev, we all become product builders, working within one source of truth.
We’ll be honest: this is a (very) hard problem, both technically and UX-wise. But if done successfully, is a game changer. Join us in changing the game.
Gab & Nim
PS. We raised our first round of $1.7m and are looking for talented product builders to join us in NYC. Please reach out if you're a talented builder who enjoys memes.